source from “Business Week, 19th October 2009″
Search engine marketing (SEM) agencies typically fall into two camps: specializing in search engine optimization (SEO) to the exclusion of all else or focusing exclusively on pay-per-click (PPC) while shunning SEO altogether.
Hence, entrenched SEM silos have become the norm and businesses end up working a the traditional ad agency [...]

source from “Business Week, 6th October 2009″
Usefulness is more important than usability.
In most discussions of landing page optimization, the focus tends to be on ways to test lots of presentation variations on one particular page. Try different headlines. Try different images. Try different button colors. MVT advocates sometimes go overboard with this (“test hundreds of [...]

source from “Business Week”, posted by The Marketing Ninja on October 26, 2009
Search engine optimization techniques/beliefs have been debated for many years, since SEO’s conception, though a new topic has been bothering me for quite a few weeks now.
When viewing website results in search engines, let’s say Google for this example, visitors put more strength [...]

7 Steps to Better Keyword Search Results
source from “Business Week”

If you have a website – even a modest one – or use pay-per-click (PPC) advertising, using the right keywords or keyword phrases is vital to success. Well-chosen keywords give you a better chance of showing up near the top of search results. But not [...]

source from “Business Week, 28th October 2009″
A question we hear often is: “For my type of business, is search engine marketing relevant?” While it’s not safe to over-generalize, I’ve put some thoughts together that can help you decide how relevant pay-per-click is for your business.
The benefits are well known and documented–search marketing has grown into [...]

Direct-to-consumer news releases can be loaded with keywords that are going to make you visible on search engines. These online news releases can generate interest not only from buyers or users, but from bloggers and online news sites and offline media as well.
You can do something like making a video and posting it on YouTube, [...]

source from “The Star Online, 20th December 2008″
GOOGLE has the right tools to help small and medium-scale enterprises (SMEs) grow their businesses beyond the local market by taking advantage of the power of the Internet via AdWords, according to its head of online and reseller sales (South-East Asia) Charif El Ansari.
He says online marketing is [...]

source from “The Star Online, 14 June 2009″
It is difficult to imagine life without the Internet these days.
From instant football scores and the latest celebrity gossip to online shopping and music downloads, these are all available with a few clicks of the mouse.
With the breadth of content on the Net, search engines are essential to [...]

source from “The Star Online, 19th September 2009″
ADVERTISING money should “follow the eyeballs” of online consumers as they are more sophisticated in their use of the Internet than most marketers realise.
According to Google South-East Asia head of online and reseller sales, Charif El Ansari, a survey of active online consumers reveal that there are sweeping [...]

Things to understand before SEO
There are more and more people running SEO campaign for their business nowadays. Some knows what they are doing, but some just be the classic trend followers – “since my competitor has it, I also want to have it.”
The world is round, things are fair. Those businessmen who have put full [...]